The North Face Summit Series Winter Catalogue

The North Face Summit Series Winter Catalogue

Summit Series is a visual study of movement and elevation. I built this project around the feeling you get when you look up at a ridgeline and feel both small and powerful. Each piece explores how light shape and texture guide the eye upward and create a quiet sense of momentum.

I focused on clean forms and a strong vertical rhythm to echo the idea of climbing toward a peak. The palette stays soft and grounded while the typography carries the energy of the ascent. Every choice works together to build a calm and confident visual experience.

This project reflects my interest in storytelling through simple yet expressive design. Summit Series invites viewers to slow down breathe for a moment and imagine their own path forward. It is meant to feel open warm and full of space for personal interpretation.

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Sherwin Williams Brochure